AppLovin SDK Re-Routed Apple’s SKAdNetwork Postbacks To Itself

Cellular adtech is a sophisticated and inter-connected ecosystem. getty Cellular advertisers say that advert community AppLovin routed advertising end result information from an Apple iOS 15 framework to itself, quite than to advertisers themselves. If true and intentional, this might be a violation of belief between Applovin and its clients. “There have been a number …

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