The Apple rumors had been flawed


For a lot of who observe tech information carefully, Apple’s occasion on Tuesday had a number of massive surprises — not as a result of there have been utterly sudden bulletins, however as a result of we didn’t see issues we actually thought we’d be getting. Rumors that had sufficient smoke to be virtually a sure-fire factor in earlier years ended up falling flat.

For instance:

The Apple Watch was rumored to get a whole redesign, that includes flat edges and a flat display screen. We noticed this design in renders, reportedly leaked CAD information (which act as a 3D blueprint for merchandise), and even heard that it’d be taking place from famous Apple reporter Mark Gurman two days earlier than the occasion. Whereas the Apple Watch that confirmed up on stage does have some design tweaks, it appears to be like nothing like what we had been anticipating.

The Sequence 7 has a refined model of the identical design we’ve had for years.
Picture: Apple

One other notable analyst, Ming-Chi Kuo, additionally reported days earlier than the occasion that Apple would debut a brand new set of AirPods, redesigned to incorporate shorter stems. The wi-fi earbud redesign has additionally been rumored for months by Gurman, we’ve even seen alleged footage of them, and a few famous publications wrote that Apple was set to start out manufacturing on the buds in August. With this rumor, although, it’s doable that simply the timing was off, and that Apple will launch them at an (after all!) already-rumored future occasion.

Gurman additionally urged that the iPhone 13 may function an always-on show, because of the (precisely rumored) LTPO show that would theoretically enable for the low refresh charge wanted to make always-on not destroy the telephone’s battery. The always-on rumor was additionally backed up by well-known leaker Max Weinbach earlier this yr. Alas, Apple didn’t announce this show function that has been a staple on Android telephones for years.

The iPhone 13 Professional has a show that would allow always-on, however the function is absent.
Picture: Apple

There was additionally just a few normal weirdness with rumors this time round. Just a few weeks earlier than the iPhone 13 was introduced, Kuo wrote that it might need the power to speak with satellites, letting you make calls or texts with out cell service. The following day, Bloomberg provided its personal interpretation, saying that Apple was engaged on a satellite tv for pc communications function for emergency use, and that the iPhone 13 might embrace {hardware} for it, however in all probability not software program. Nevertheless, when the iPhone 13 spec web page hit Apple’s web site, it didn’t embrace any point out of the mobile bands that began the starry-eyed rumors within the first place.

In fact, rumors have all the time needed to be taken with a grain of salt, as anybody buying and selling in them is nearly actually going to be working with incomplete info. Nonetheless, a number of the massive names like Kuo and Gurman get it proper so typically — the rumors in regards to the iPad Mini redesign, excessive refresh-rate iPhone show, and smaller notch all got here true, and we even noticed the rumored cinematic digital camera mode. Success like that, and the way correct rumors have been in years previous, could make it simpler to overlook the tenuousness of rumors — irrespective of what number of instances individuals like Marques Brownlee remind us.

This isn’t to chuckle at those that believed the rumors, or say that there’s no place for rumors within the buildup to occasions — it may be thrilling to really feel like we’re getting a peek at what’s coming subsequent, and to start out enthusiastic about whether or not we’ll choose up the brand new machine, and the way we’ll use it.

P.S. Bear in mind this second if Apple broadcasts one thing that appears suspiciously like a Mac occasion later this fall. This isn’t to say that the 14- and 16-inch redesigned MacBook Professionals with all of the ports and processing energy you ever needed aren’t coming, however treating them as a certain factor may result in some actual heartache.





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